By Mike Brown
In The Mackay MBA of Selling In the Real World, Mr.
Mackay offers a wealth of business experience successes and shares
practical lessons that anyone can learn from and use to improve
their sales techniques no matter their level of experience. The
book is very straight-forward and to the point. I expected to read
a lot about the process of selling, but instead this book is more
about the process of living...and living well.
Mr. MacKay's new book gives salespeople practical advice
through endless motivational quotes and sports analogies. He places
importance on honesty, integrity and ethical behavior throughout
the book. I was hoping Mr. MacKay would have touched more about
tips/advice on selling/marketing in the social media network, but
he just touched on the challenges of social media technology and
the changing environment today.
The strongest parts of the book for me were the review of
tips, sales process & overall business advice that I use
throughout my sales career. This book comes in handy when you
need to review how your methods are working, and what you might try
instead.
I found this book very educational and motivating. It
would be the perfect book for any business person, no matter what
their position is in a company. Mr. Mackay's years of knowledge
& business experience are valuable tools for anyone to possess.
I would recommend this book to anyone who wants to be successful in
life.