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Sales Rules Don't Change, Even When the Methods Do

By Mike Brown

In The Mackay MBA of Selling In the Real World, Mr. Mackay offers a wealth of business experience successes and shares practical lessons that anyone can learn from and use to improve their sales techniques no matter their level of experience. The book is very straight-forward and to the point. I expected to read a lot about the process of selling, but instead this book is more about the process of living...and living well.

 Mr. MacKay's new book gives salespeople practical advice through endless motivational quotes and sports analogies. He places importance on honesty, integrity and ethical behavior throughout the book. I was hoping Mr. MacKay would have touched more about tips/advice on selling/marketing in the social media network, but he just touched on the challenges of social media technology and the changing environment today.

 The strongest parts of the book for me were the review of tips, sales process & overall business advice that I use throughout my sales career.  This book comes in handy when you need to review how your methods are working, and what you might try instead.

 I found this book very educational and motivating. It would be the perfect book for any business person, no matter what their position is in a company. Mr. Mackay's years of knowledge & business experience are valuable tools for anyone to possess. I would recommend this book to anyone who wants to be successful in life.

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