A common misconception is that an Auto Attendantis a very simple
kind of inbound Interactive Voice Response(IVR). Alison Smith notes
in her article
15 Commandments of IVR that "IVR" seems to be a catch-all term
which applies to a device which automatically transfers the caller
to an extension without the intervention of an operator - this is
actually an "Auto Attendant". IVR is much more than this. Let's
look a little deeper into the real meaning of each term.
Auto Attendant
In telephony,
an Auto Attendant allows callers to be automatically transferred to
an extension without the intervention of an operator. Many Auto
Attendants will offer a simple menu system (i.e. "For sales, press
1, for service, press 2," etc.). An Auto Attendant may also allow a
caller to reach a live operator by choosing a menu option. An Auto
Attendant serves a very specific purpose of replacing live
operators and routing calls. In addition to its main purpose, Auto
Attendants have the ability to provide different greetings based on
time of day and day of the week. They can also support multiple
languages and touch tones as well as voice recognition.
Interactive Voice Response (IVR)
In comparison, an IVR offers the functionality of an Auto
Attendant, but also an advanced level of interaction with the
caller that an Auto Attendant is not able to provide. An IVR allows
a caller tointeract with the system. This means callers can
maintain bank accounts, schedule appointments, or even make
purchases using their telephone. From a company's perspective,
benefits of an IVR system would include the ability to retrieve
call center statistics and maintain a larger customer base without
an increase in staff. And an IVR system can grow as you grow.
Control, cost savings, and scalability are benefits of an IVR
system that a simple Auto Attendant cannot compete with.
How does IVR work? IVR is a technology that allows a computer to
detect voice and dual-tone multi-frequency signaling (DTMF) keypad
inputs. In telecommunications,
IVR allows customers to access a company's database via a telephone
keypad or by speech recognition, after which they can service their
own inquiries by following the instructions.
Although similar in nature, there are indeed some great
differences between the two offerings. If you're interested in
learning more about the different kinds of IVR, follow our blog
closely. There is more valuable information to come! Inphonite, LLC develops and
markets professional, automated
phone messaging systems and interactive computer telephony
products that improve the profitability and productivity of a wide
range of organizations.